Yes, backlinks absolutely still matter for competitive keywords, remaining one of the most powerful ranking signals for search engines like Google. For highly competitive terms, a strong backlink profile signals authority and trustworthiness, which is crucial for outranking well-established competitors. While the focus has shifted dramatically from quantity to quality, meaning backlinks from relevant, high-authority websites are far more valuable, their impact on visibility is undeniable. A robust and natural backlink strategy is indispensable for achieving top rankings in challenging niches, as even excellent content struggles to gain significant visibility without them. Therefore, securing quality backlinks remains a cornerstone of any effective SEO strategy for highly sought-after keywords. More details: https://info-news.top